Victor Moscoso is an Spanish/American artist associated with the San Francisco Poster movement that took place in the 1960s and 1970s. He blazed a path in the commercial industry designing concert posters, advertisements, and comics.
Victor Moscoso was born in Olerios, Galicia, Spain in the year 1936. The artist is well educated having studied at the Yale University, Cooper Union College, and the San Francisco Art Institute.
He learned color in college and art school, yet most of his posters were based on the opposite of what he learned. For his use of color he counts the artist Josef Albers as a major influence.
In this clip we catch with our beloved fellow artist and art enthusiast James Kalm to visit a show featuring drawings from the 1960s to the 1980s of Victor Moscoso:
Price range information: Drawings and posters range from $1,000 to $5,000.
Victor Moscoso remains based out of San Francisco.
What I enjoy most about the poster artists, is their modernist ideas when it comes to design. Sure the posters look great and I think sometimes are taken for granted with the use of the computer and so much digital art. But this artist used color by applying to a surface, not by working it on photoshop.
Another key aspect in his design was his use of using his hand drawn letters. He didn’t use a computer or certain font, he developed his own styles of lettering.
What a great artist that was far ahead of his time!
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